This was such a fun and amazing project.
First of all, I love that Belgian brand. And not only just for the super quality and beautiful underwear/swimsuits they create. They are riding superbly the up-cycling wave, but also considering the human side of a business. Sybille is like a superwoman, she is EVERYWHERE !
I 100% admire her energetic dedication, and her communicative good vibes.
She trusted me already for several creative tasks over the years, but this was the most challenging and exciting one.
Because rebranding is the moment to really feel what it is all about, and make a stand out of it. And my job was to understand/feel/reach/poke/feel again hihi and Sybille just let me do my thing, without pressure, which was AWESOME.
Then it just came like “pouf” ! I didn’t hesitate, they were no other direction, this was it. And she validated it immediately ! How cool is that !
So this is the old logo :
And this is the NEW FREEEESH one :
I wanted the oldschool vibe to be present, in the typos and the drawing. And we just couldn’t pick one colour… I think mainly because her brand is so colourful, and her collections are always changing, we wanted something that would be right in place but still feeling new… if it makes any sense hihi. Anyways, we have several versions for different support.
I’m stoping here for now, but I’ll post again soon with some other changes that we have made.
Have a GREAT day, life is beautiful.